Vila, Noelia Araújo; Brea, José Antonio Fráiz - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 8-15
tourism sector and the audiovisual sector in Spain. Through the qualitative technique of in-depth interview, experts and …, belong to both the public like private sphere, being all them pioneers in the field of cooperation between the tourism and … audiovisual and tourism. In the Spanish case there are destinations that already make use of audiovisual series as a promotional …