Morong, Cyril - In: Revista de Economía Institucional 9 (2007) January-June, pp. 15-33
and evoke feelings and emotions, while economic signals are simple, efficient signs that stand for a more complex set of …’s emotions. By evoking emotions, a signal makes the receiver feel more confident about the truthfulness of the information it … irrational world of emotions and values, a relationship which needs to be explored as part of the development of the ideal type …