Otero Neira, M. C.; Varela Neira, M. C. - In: Investigaciones Europeas de Dirección y Economía de … 14 (2008) 1, pp. 33-50
The dynamic of a competitive strategy is reflected in the actions and reactions of rival companies within the marketplace. Daily we can see how the actions taken by a company in order to achieve its goals are counter reacted by its rivals. Given this relationship, the effectiveness of a strategy...
