The competitive environment is leading companies in every industry to reinforce their focus on innovation-related activities, and especially on knowledge exploration and exploitation. The relevance of these concepts has generated an important literature as well as appropriate measurement scales....

The effects of newness to customer and innovation advantage on innovation success have been extensively researched from different perspectives, especially in a B2C context. However, the joint influence of these two determinants has hardly been studied. This paper uses the theoretical framework...

Service quality and satisfaction are constructs that have received so much attention in marketing literature; they had been the central elements of many investigations. However, the relationship between them is not still clear. Because of it, in the present work, a model which picks up the causal...

The competitive environment is leading companies in every industry to reinforce their focus on innovation-related activities, and especially on knowledge exploration and exploitation. The relevance of these concepts has generated an important literature as well as appropriate measurement scales....

The effects of newness to customer and innovation advantage on innovation success have been extensively researched from different perspectives, especially in a B2C context. However, the joint influence of these two determinants has hardly been studied. This paper uses the theoretical framework...