españolas tuvieran que adaptarse a las nuevas circunstancias mediante la aplicación de modernas políticas de marketing. El …

the periphery of the state capital of Puebla, Mexico. We study theguidelines that have developed around the marketing as a … marketing tools in selling practices carried out by small groups of producers of honey, withthe implementation of factor … arewilling to buy and pay. The orientation of marketing that is focused primarily applied to theproduction phase, to ensure the …

a key factor for programming it seems that there is not a full adoption of marketing principles and techniques in this …

Marketing has evolved as a relevant scientific discipline in Spain over the last years. This paper tries to highlight … compare the major research which reviews marketing discipline in our country and we examine the content of the last eight … editions of the main conference on marketing held in Spain, the Spanish Marketing Academic Conference. The final objective of …

This research studies the impact that marketing innovation entails for exporting behavior, supported by the panel data … show the existence of a significative, negative impact of marketing innovation on exporting performance for Spanish agro …