This article considers the customer's trust and commitment variables in attaining the much desired brand loyalty. In …/service expectation X loyalty, trust/service recovery X loyalty and commitment X loyalty constructs presented satisfactory results …. Therefore, the use of the said constructs in the test model yielded for commitment an R2 of 57.7% and for loyalty an R2 of 83 …

This article considers the customer’s trust and commitment variables in attaining the much desired brand loyalty. In …/service expectation X loyalty, trust/service recovery X loyalty and commitment X loyalty constructs presented satisfactory results …. Therefore, the use of the said constructs in the test model yielded for commitment an R2 of 57.7% and for loyalty an R2 of 83 …

with major influence in customer satisfaction and loyalty towards the retailer, in order to guarantee a continuous and … satisfaction, and the effect of the latter on customer loyalty. … benefits perceived by customers, as well as the benefits obtained by the organization in terms of customer loyalty for four …

levels of job satisfaction and organizational commitment are found in the groups with higher IMO. …

levels of job satisfaction and organizational commitment are found in the groups with higher IMO. …