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1954

Persistent link: https://www.econbiz.de/10000512559

Una historia de la publicidad y el consumidor en España : 50 aniversario anunciantes, 1965 - 2015 ; comunicar para crear valor

Montañés García, Fernando (contributor) - 2015

Persistent link: https://www.econbiz.de/10011348025

Efectos de la publicidad estratégica en una industria con productos diferenciados

Ordóñez de Haro, José M. - In: Investigaciones económicas 17 (1993) 3, pp. 527-549

Persistent link: https://www.econbiz.de/10001161268

Revista de marketing y publicidad : revista semestral

Centro de Estudios Financieros <Madrid u.a.> - Madrid : Centro de Estudios Financieros - Núm. 1 (febrero 2019)-

Persistent link: https://www.econbiz.de/10013260275

Teoría general publicitaria

Fallas Araya, Víctor Hugo - 2015

Persistent link: https://www.econbiz.de/10011861083

La publicidad en Venezuela

Navarro Sotillo, Próspero - 1962

Persistent link: https://www.econbiz.de/10014298768

Situación actual del transporte público urbano: La visión de las empresas operadoras

Anguita Rodríguez, Francisca; Duarte Monedero, Beatriz; … - In: Investigaciones Europeas de Dirección y Economía de … 20 (2014) 1, pp. 16-22

surface in Spain, affecting daily activity about efficient management of your business. For this, we apply the methodology of … companies give different variables related to the management and financing them, considering the current context. …

Persistent link: https://www.econbiz.de/10011985000

Business risk management model for small companies in Costa Rica: An exploratory model

Sánchez Sánchez, Juan Diego; Chacón León, Luz; … - In: Small Business International Review (SBIR) 3 (2019) 2, pp. 49-68

the management of SMEs, denoting four types of relevant risks, being the commercial, financial, Legal and operational … areas that define the management operation in companies, dealing with this methodology from an applied perspective, and …, allowing to test the effectiveness of the tool developed for an eventual management operation. …

Persistent link: https://www.econbiz.de/10012286560

Modelo para la identificación de perfiles motivacionales y aplicación de incentivos eficientes en el ámbito organizacional

Carminatti, Nicolás; Canga, Lucas - 2022

Based on the theory of personality BIS / BAS (Carver and White, 1994) and the motivational theory of Self-determination theory (Gagné and Deci, 2005), studied the relationship between both models in order to identify profiles that allow us to understand the characteristics and motivational...

Persistent link: https://www.econbiz.de/10014294740

¿Son los Gobiernos locales más eficientes cuando su coalición política está en el Gobierno central? Un estudio para el caso de las municipalidades en Chile

Martínez, José; Salazar, César; Améstica-Rivas, Luis - In: Estudios de Economía 47 (2020) 1, pp. 49-78

municipalities in Chile, with special emphasis on the political factors that drive efficiency in the management of local resources …

Persistent link: https://www.econbiz.de/10014486148

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