Spanish Abstract: La presente investigación propone un modelo de personalidad de marca en el contexto de las Cadenas de Farmacias en Chile, denominado «Pharmacy Chains Brand Personality» (PCBP). Esta propuesta considera principalmente el modelo desarrollado por Aaker (1997), pero se adapta a...

Tax evasion is an illegal activity combated by the tax administration through different tools. Implicitly the risk is present in this type of activity. Therefore, the risk assessment is an important component on the decision of evasive behavior. At the same time, there are other factors that...

Within the area of Behavioral game theory, we focus on a specific context, namely, on a game we called the Alternative traveler's dilemma. In this context, we observe that participants tend to choose strictly dominated strategies. In order to explain similar tendencies in other games,...

Within the area of Behavioral game theory, we focus on a specific context, namely, on a game we called the Alternative traveler’s dilemma. In this context, we observe that participants tend to choose strictly dominated strategies. In order to explain similar tendencies in other games,...