Hedonic price models have been widely used to understand the effect of wine attributes. But these have notproperly …

high-quality wine prices? How do certain factors (highly, slightly or scarcely) under control of the suppliers, influence … prices? To respond, we build a database with thirteen years of the best 100 wines annually ranked in Wine Spectator magazine …

In recent years, wine marketing is assuming an increasingly important role in restaurants. The growing complexity of … the supply of wines determines that consumer choice is conditioned by wine labels included in the wine list and the … influence of the waiter. The objective of this study is to identify and characterize the relevant instruments for wine promotion …