mismo. Se utilizan los modelos de ecuaciones estructurales sobre una muestra de 319 alumnos en una asignatura de marketing … used on a sample of 319 students in a marketing subject at a Spanish public university. The results obtained show that … therefore fully endorse fostering its use in the classroom. Lastly, several new lines of research are proposed to complete …

compare the major research which reviews marketing discipline in our country and we examine the content of the last eight … this work is to expand the knowledge of marketing research in Spain, analysing aspects such as the degree of concentration …Marketing has evolved as a relevant scientific discipline in Spain over the last years. This paper tries to highlight …

made a questionnaire based research, having a total of 225 valid questionnaires. After carrying out a descriptive …