Vallet-Bellmunt, Teresa; Rivera-Torres, Pilar; … - In: European Research on Management and Business Economics … 22 (2016) 1, pp. 17-24
mismo. Se utilizan los modelos de ecuaciones estructurales sobre una muestra de 319 alumnos en una asignatura de marketing … used on a sample of 319 students in a marketing subject at a Spanish public university. The results obtained show that … therefore fully endorse fostering its use in the classroom. Lastly, several new lines of research are proposed to complete …