Cada vez adquiere mayor importancia la gestión de las relaciones con los grupos de interés. La inclusión activa de los grupos de interés da legitimidad a la empresa, generando credibilidad y confianza. Las empresas que buscan la sostenibilidad en sus actividades deben conocer a los grupos de...

RESUMEN<br> <br> La marca y la pequeña empresa son dos campos de gran interés en la investigación empresarial. En este trabajo enlazamos ambos aspectos, incluyendo como tercer elemento de reflexión el lugar de origen de los productos como factor de diferenciación. Se evalúa la marca extremeña en...

In this paper it is carried out a methodology based on Fuzzy Logic tech- niques for searching a solution which has been reached by consensus. This solution is related to labour reform and considers Trade Unions, Employers' Associations, and Government opinions. The proposed model belongs to the...

One of the most important economic strategic sectors in any economy is the electricity market. Its main feature is its oligopolistic character favoured by the returns to scale which act as an entry barrier. As a result, the energy generators can use their power market in order to increase their...

The development of a model that allows measuring the productivity of a technology-based company is presented, which is based on the interactions identified between the investment of the research department, computer fraud, and theft. These interactions are presented through a model of fuzzy...

In Mexico the National Institute of Statistic and Geography (INEGI) publishes a monthly indicator of business confidence (ICE) for various economic sectors using the Monthly Survey of Business Opinion (EMOE). In the present work reference is made only to the construction segment as it is one of...

The management of stakeholders is becoming increasingly important to the corporate sustainability. The engagement of stakeholders gives legitimacy to the company, generating trust and credibility. The enterprises that are seeking sustainability in their activities must know stakeholders, promote...

In this paper is carry out an analysis of affinities in the perception on how to leave the crisis behind. For that we have considered the opinion of experts belonging to the politics, the economy, the company and the banking in order to gather those opinions and to look for likeness and...

Present article is contextualized in an evolved market as the banking where there is a high level of competition that leads in many cases to the marketing of wide range of financial products based on limited information or untransparent, presence of surprise or unfair terms or other type of...