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Redes del libro en España : agentes y circulación del impreso (siglos XVII-XX)
Agustí, Lluís
(
ed.
);
Baró, Mònica
(
ed.
); …
-
2021
-
1a. edición
Persistent link: https://www.econbiz.de/10012594476
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Auge exportador chileno : lecciones y desafíos futuros
Meller, Patricio
-
1995
Persistent link: https://www.econbiz.de/10014276299
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3
Una historia de la publicidad y el consumidor en España : 50 aniversario anunciantes, 1965 - 2015 ; comunicar para crear valor
Montañés García, Fernando
(
contributor
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-
2015
Persistent link: https://www.econbiz.de/10011348025
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4
Efectos de la publicidad estratégica en una industria con productos diferenciados
Ordóñez de Haro, José M.
- In:
Investigaciones económicas
17
(
1993
)
3
,
pp. 527-549
Persistent link: https://www.econbiz.de/10001161268
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5
Revista de marketing y publicidad : revista semestral
Centro de Estudios Financieros <Madrid u.a.>
-
Madrid : Centro de Estudios Financieros
-
Núm. 1 (febrero 2019)-
Persistent link: https://www.econbiz.de/10013260275
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6
Teoría general publicitaria
Fallas Araya, Víctor Hugo
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2015
Persistent link: https://www.econbiz.de/10011861083
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Retrobranding , el futuro de las marcas que valoran el pasado
Sueiro Graña, Tania
- In:
Redmarka : revista de marketing aplicado
25
(
2021
)
2
,
pp. 80-97
Persistent link: https://www.econbiz.de/10013330738
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Opinions about Corporate Social Responsibility among students of
Advertising
and Public Relations
Martín Critikian, Davinia
;
Gonzálvez Vallés, Juan Enrique
- In:
Redmarka : revista de marketing aplicado
26
(
2022
)
2
,
pp. 78-96
Persistent link: https://www.econbiz.de/10013498848
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La utilización del cuerpo femenino como herramienta publicitaria para generar impacto
Siller, Carmen Bermejo
- In:
Revista de marketing y publicidad : revista semestral
(
2023/2024
)
8
,
pp. 41-68
Persistent link: https://www.econbiz.de/10014426617
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El carácter disruptivo de la publicidad online y su impacto sobre la competencia
Tobías Peña, Lara
;
Vallejo Gil, Cristina
;
Hinojo …
- In:
Información comercial española : ICE : revista de …
925
(
2022
),
pp. 99-111
Persistent link: https://www.econbiz.de/10013357434
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