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Relaciones entre imagen de marca corporativa, satisfacción y lealtad: Estudio en una escuela de negocios de la Argentina
Sanna, Domingo - 2010
), satisfaction, and loyalty. Three hypotheses are proposed and tested in this study: (1) Corporate brand image is antecedent to … customer satisfaction, (2) The relationship between corporate brand image and customer loyalty is mediated by customer … satisfaction, and (3) Customer satisfaction is a significant antecedent to customer loyalty. A brand personality scale is used for …
Persistent link: https://www.econbiz.de/10010323208
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Medida de la influencia de una propuesta de valor sustentable en empresas de retail: Caso: "multitiendas" de la Región de Coquimbo - Chile
Cabana Villca, Segundo Ricardo; Aguilera Zambra, … - In: Revista de Métodos Cuantitativos para la Economía y … 36 (2023), pp. 1-29
In the global context related to the social and environmental crisis, this article aims to carry out an analysis of the variables that influence the competitiveness of multi-store companies in the Coquimbo Region, Chile, based on the formulation and effective use of a sustainable value...
Persistent link: https://www.econbiz.de/10014494522
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Análisis de la relación de la calidad en el servicio y la lealtad del cliente en restaurantes del la ciudad de ensenada
Martínez, Paulina Flores; Cedilo, Erik Ocon - In: Revista internacional administración finanzas : RIAF 13 (2020) 1, pp. 25-35
Persistent link: https://www.econbiz.de/10012383682
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¿Son más competitivas las sociedades cooperativas? Un análisis en el sector de la distribución farmacéutica
Cámara, Sebastián Bruque; Ortiz, Mª Jesús Hernández; … - In: CIRIEC-España, revista de economía pública, social y … (2002) 42, pp. 131-157
The paper investigates whether the co-operative format influences the competitive advantages of companies adopting it. To accomplish this, we have carried out an empirical analysis focusing on retail pharmacy companies operating in 10 provinces of central and southern Spain. The results show...
Persistent link: https://www.econbiz.de/10005087213
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Medida de la influencia de una propuesta de valor sustentable en empresas de retail : caso: "multitiendas" de la Región de Coquimbo - Chile
Cabana Villca, Segundo Ricardo; Aguilera Zambra, … - In: Revista de métodos cuantitativos para la economía y … 36 (2023), pp. 1-29
In the global context related to the social and environmental crisis, this article aims to carry out an analysis of the variables that influence the competitiveness of multi-store companies in the Coquimbo Region, Chile, based on the formulation and effective use of a sustainable value...
Persistent link: https://www.econbiz.de/10014451492
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Relaciones entre imagen de marca corporativa, satisfaccion y lealtad: estudio en una escuela de negocios de la Argentina
Sanna, Domingo - Universidad del CEMA - 2010
), satisfaction, and loyalty. Three hypotheses are proposed and tested in this study: (1) Corporate brand image is antecedent to … customer satisfaction, (2) The relationship between corporate brand image and customer loyalty is mediated by customer … satisfaction, and (3) Customer satisfaction is a significant antecedent to customer loyalty. A brand personality scale is used for …
Persistent link: https://www.econbiz.de/10008543808
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Enfoque híbrido simulación-proceso analítico jerárquico: Caso de estudio del rediseño de un restaurante
González Sánchez, Caridad; Garza Ríos, Rosario; … - In: Revista de Métodos Cuantitativos para la Economía y … 17 (2014), pp. 23-41
The simulation has proved a particularly effective and powerful technique to evaluate different alternatives for solving problems, without being required actual experimentation. It is particularly useful for decision-making when you want to organize jobs in an organization where there are...
Persistent link: https://www.econbiz.de/10011307207
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Gestión del conocimiento y orientación al marketing interno en el desarrollo de ventajas competitivas en el sector hotelero
Ruizalba Robledo, José Luis; Vallespín Arán, María; … - In: Investigaciones Europeas de Dirección y Economía de … 21 (2015) 2, pp. 84-92
levels of job satisfaction and organizational commitment are found in the groups with higher IMO. …
Persistent link: https://www.econbiz.de/10011985006
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Perceived quality and determining the satisfaction in users of hospital services in Cartagena, Colombia
Vergara Schmalbach, Juan Carlos; Quesada Ibargüen, … - In: Revista de Métodos Cuantitativos para la Economía y … 26 (2018), pp. 203-219
Quality of Service and User Satisfaction in Health System form a topic with academic and managerial importance … order to identify the determinants of service quality and satisfaction. This paper charts the development of an empirical … satisfaction. It is concluded that infrastructure, access and coverage are key factors to: a) characterize the hospital service in …
Persistent link: https://www.econbiz.de/10014494395
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The effect of satisfaction and brand attachment on consumer loyalty: Application of the PLS-SEM technique
Boubker, Omar; Aatar, Abdellah - In: Revista de Métodos Cuantitativos para la Economía y … 36 (2023), pp. 1-18
consumer satisfaction and brand attachment. Thus, the purpose of this study is to explore the effects of consumer satisfaction … sample of 210 consumers of a brand of dairy products. The findings confirm the influence of consumer satisfaction and …
Persistent link: https://www.econbiz.de/10014494532