López-Fernández, M. C.; Serrano-Bedia, A. M.; … - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 3, pp. 169-182
This paper analyzes the determining factors of the innovation decision in the hospitality industry. To this end, we designed an original analytic model which considers the joint effect of both internal and external factors on the innovation decision in the hospitality industry. In order to test...