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Las series audiovisuales como herramienta promocional de un destino turístico: El caso de España

Vila, Noelia Araújo; Brea, José Antonio Fráiz - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 8-15

tourism sector and the audiovisual sector in Spain. Through the qualitative technique of in-depth interview, experts and …, belong to both the public like private sphere, being all them pioneers in the field of cooperation between the tourism and … audiovisual and tourism. In the Spanish case there are destinations that already make use of audiovisual series as a promotional …

Persistent link: https://www.econbiz.de/10011984966

Turismo Accesible: Importancia de la Accesibilidad para el Sector Turístico

Alles, Fernández; Teresa, María - In: Entelequia. Revista Interdisciplinar (2009) 9, pp. 211-224

Marked segment constituted by people having any kind of handicap is gaining increasing prominence for tourism. The … participation in tourism market, leads us to consider this as a business opportunity for tourism industry. It is therefore important … competitiveness for tourism business. …

Persistent link: https://www.econbiz.de/10005042508

Las series audiovisuales como herramienta promocional de un destino turístico : el caso de España

Vila, Noelia Araújo; Brea, José Antonio Fráiz - In: Investigaciones europeas de Dirección y Economía de … 19 (2013) 1, pp. 8-15

Persistent link: https://www.econbiz.de/10011954202

El papel de la orientación y la confianza en las compras electrónicas en la predicción del comportamiento de compra impulsiva: Un estudio basado en miembros de la Generación Y en la India

John, Annie; Mathew, Jain; Nair, Sridevi - In: Revista de Métodos Cuantitativos para la Economía y … 37 (2024), pp. 1-10

Impulse Buying and the drivers of similar consumer behaviours have captured the interest of researchers for quite some time now. The construct was first explored in the context of offline or brick and mortar stores. However, with the growing popularity of online retail stores has led to the...

Persistent link: https://www.econbiz.de/10015324882

La intención de compra: Efecto de condiciones de salud y riesgo percibido durante la pandemia

Ruiz Domínguez, Herson Santos; Ruiz Hernández, Santos; … - In: Revista de Métodos Cuantitativos para la Economía y … 37 (2024), pp. 1-18

The need to go to supermarkets to obtain food for the family was affected by the COVID-19 pandemic; consumption habits were adjusted during sanitary restrictions; The purpose of this study is to identify the relationship between the variables Health Conditions and Perceived Risk with Purchase...

Persistent link: https://www.econbiz.de/10015324938

Productos de higiene básicos considerados lujo: Un estudio en población base de la pirámide económica en Colombia

Neme-Chaves, Samir Ricardo; Sierra-Puentes, Myriam Carmenza - In: Revista de Métodos Cuantitativos para la Economía y … 37 (2024), pp. 1-19

The objective of this study was to explore the influence of personal effects (hedonic, perfectionism), interpersonal (snob, bandwagon, Veblen) and materialism on the intention to buy basic hygiene products considered luxury by people at the base of the economic pyramid. Quantitative...

Persistent link: https://www.econbiz.de/10015324943

Marca comercial y D.O. Ribeiro: una primera aproximación a su valoración económica

Gómez Conde, Jacobo; Barajas, Angel - 2008

Brand valuation has taken great relevance within the companies. The reason is that it is constituted like an attribute more of the company. There is one characteristic that emphasizes over the rest: the difficulty to apply to objective criteria for its economic valuation. Although, it is a fact...

Persistent link: https://www.econbiz.de/10015217099

Coyuntura económica y variación en la valoración financiera de una marca

Pérez Mantecón, María; Barajas, Angel - 2010

It is increasingly common to use concepts such as intangible assets or intellectual capital. It has been frequent buying and selling companies for prices much higher value than book value. In this context, it seems relevant to study how to determine the brand financial value (global...

Persistent link: https://www.econbiz.de/10015224751

Sistemas de Información para la Satisfacción de Clientes

Budiño, Gabriel - 2004

Achieving economic benefits from satisfying the needs of customers is and will be the main objective of any company in the sense of being an organization that seeks to create value. In the current environment it seems almost impossible to satisfy the needs of the clients and the difficulty of...

Persistent link: https://www.econbiz.de/10015233755

La relación entre la confianza y el compromiso y sus efectos en la lealtad de marca

Vargas Rocha, Frederico Rafael; de Esteban Curiel, Javier; … - In: Revista de Métodos Cuantitativos para la Economía y … 29 (2020), pp. 131-151

This article considers the customer's trust and commitment variables in attaining the much desired brand loyalty. In this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand loyalty, which would be useful for companies with a...

Persistent link: https://www.econbiz.de/10014494409