Carmona Lavado, Antonio; Aguilar Caro, Rocío - In: Revista de Métodos Cuantitativos para la Economía y … 36 (2023), pp. 1-29
The effects of newness to customer and innovation advantage on innovation success have been extensively researched from different perspectives, especially in a B2C context. However, the joint influence of these two determinants has hardly been studied. This paper uses the theoretical framework...
