Marketing. It is therefore fundamental to determine the kind of customer who values the benefits derived from the application of … that may help the organisation to reach its objectives. The results obtained show that relationship benefits are valued …

benefits of development in terms of freedom, and about how free one can be in and with respect to the economy. The second …

through multiple channels of interaction, however the effectiveness of different channels on the benefits perceived by both … interactions are the most effective for triggering different benefits received by researchers and firms involved in such …, as they valuate more Intellectual than Economic benefits. Firms perceive Production benefits as more important than …