Spanish Abstract: La presente investigación propone un modelo de personalidad de marca en el contexto de las Cadenas de Farmacias en Chile, denominado «Pharmacy Chains Brand Personality» (PCBP). Esta propuesta considera principalmente el modelo desarrollado por Aaker (1997), pero se adapta a...

Within the framework of the economic crisis at the end of the 20th century in Argentina, we find the "recuperated company" phenomenon, whereby the workers themselves, facing unemployment, decide to take the company in their own hands and manage production. Our research paper deals with the...

The purpose of this essay is the examination of those fundamental conceptions about the memory that can be applied to the historical knowledge; in order to differentiate between them, as well as to highlight the points of connection or convergence, it will be necessary to demarcate the line that...