asymmetry? In this situation the firm has more information than consumers, and this fact generates consumer uncertainty due to a … ex ante uncertainty moderate those relations. …

making in uncertainty is highlighted, which allows to integrate concepts of administrative and aggregation theories in an …

uncertainty and the fuzzy subsets, in order to build laws of possibilities for the retreat of clients only with the subjective … even from heuristic methods. The results show the utility of fuzzy concepts in a problem where the uncertainty in relation … Value (CLV) is required to be measured in the field of uncertainty. …