This paper aims to analyse the underlying factors of varied behaviour shown in the store set of purchase of households during a time period (temporal variation). In order to examine whether there are differences between households with and without shopping varied behaviour, a Bayesian Separate...

Spanish Abstract: El estudio se llevó a cabo durante las festividades del 5 de mayo de 2015 en la ciudad de los Ángeles, California; bajo un enfoque mercadológico. La problemática fundamental radicó en el fenómeno de migración México-Estados Unidos y el consumo de nostalgia de la...

Spanish Abstract: Esta investigación analizó la relación entre religiosidad, norma subjetiva y efectividad percibida del consumidor en la intención de compra de productos socialmente responsables. La investigación empírica se basó en un cuestionario repartido, en igual proporción, a 485...

Impulse Buying and the drivers of similar consumer behaviours have captured the interest of researchers for quite some time now. The construct was first explored in the context of offline or brick and mortar stores. However, with the growing popularity of online retail stores has led to the...

The need to go to supermarkets to obtain food for the family was affected by the COVID-19 pandemic; consumption habits were adjusted during sanitary restrictions; The purpose of this study is to identify the relationship between the variables Health Conditions and Perceived Risk with Purchase...

The objective of this study was to explore the influence of personal effects (hedonic, perfectionism), interpersonal (snob, bandwagon, Veblen) and materialism on the intention to buy basic hygiene products considered luxury by people at the base of the economic pyramid. Quantitative...

Brand valuation has taken great relevance within the companies. The reason is that it is constituted like an attribute more of the company. There is one characteristic that emphasizes over the rest: the difficulty to apply to objective criteria for its economic valuation. Although, it is a fact...

It is increasingly common to use concepts such as intangible assets or intellectual capital. It has been frequent buying and selling companies for prices much higher value than book value. In this context, it seems relevant to study how to determine the brand financial value (global...

Achieving economic benefits from satisfying the needs of customers is and will be the main objective of any company in the sense of being an organization that seeks to create value. In the current environment it seems almost impossible to satisfy the needs of the clients and the difficulty of...

This article considers the customer's trust and commitment variables in attaining the much desired brand loyalty. In this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand loyalty, which would be useful for companies with a...