Spanish Abstract: La presente investigación propone un modelo de personalidad de marca en el contexto de las Cadenas de Farmacias en Chile, denominado «Pharmacy Chains Brand Personality» (PCBP). Esta propuesta considera principalmente el modelo desarrollado por Aaker (1997), pero se adapta a...

The purpose of this paper is to present the major contributions of Paul Krugman to economic theory. It shows the contribution and influence that articles of 1979 and 1991 have exerted on the renewal of trade theory and the emergence of new economic geography. In these articles, Krugman...