En el contexto de un sentimiento creciente anti-globalización, este informe sostiene que, si bien hay buenas razones para que algunas personas se sientan contrariadas, el comercio no es el origen de muchos de los problemas, ni puede resolverlos por sí solo. Lo que se necesita es un enfoque...

This research examines whether firms with different levels of export intensity differ with respect to the competitive elements that sustain their competitiveness in foreign markets, as well as on marketing strategies implemented in their commercial activity abroad. To this end, we examine a...

This research examines whether firms with different levels of export intensity differ with respect to the competitive elements that sustain their competitiveness in foreign markets, as well as on marketing strategies implemented in their commercial activity abroad. To this end, we examine a...