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De consumidor a ciudadano : el papel de la satisfacción del ciudadano en la sostenibilidad de los mercados de servicios públicos

Costas Comesaña, Antón - In: Información comercial española : ICE : revista de … 836 (2007), pp. 33-50

Persistent link: https://www.econbiz.de/10003487424

The relationship between trust, commitment and its effects on brand loyalty

Vargas Rocha, Frederico Rafael; de Esteban Curiel, Javier; … - In: Revista de Métodos Cuantitativos para la Economía y … 29 (2020), pp. 131-151

This article considers the customer's trust and commitment variables in attaining the much desired brand loyalty. In … loyalty, which would be useful for companies with a focus on brand equity. This study was one of the first in the Brazilian …/service expectation X loyalty, trust/service recovery X loyalty and commitment X loyalty constructs presented satisfactory results …

Persistent link: https://www.econbiz.de/10014494409

Análisis de confianza de las entidades bancarias, desde una perspectiva de género

García Costa, Laura; García Costa, Beatriz; … - In: Revista de Métodos Cuantitativos para la Economía y … 31 (2021), pp. 347-362

The article aims to analyze, if the decision to change the banks present significant differences between women and men.For the purpose, a general survey distributed to 209 people was used, inspired by the one conducted by the University of Michigan on the consumer confidence index. As...

Persistent link: https://www.econbiz.de/10014494563

Beneficios relacionales, satisfacción y lealtad en el comercio minorista: Una comparativa intersectorial

Ruiz Molina, M. E.; Gil Saura, Irene; Berenguer … - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 1, pp. 95-108

with major influence in customer satisfaction and loyalty towards the retailer, in order to guarantee a continuous and … benefits perceived by customers, as well as the benefits obtained by the organization in terms of customer loyalty for four … satisfaction, and the effect of the latter on customer loyalty. …

Persistent link: https://www.econbiz.de/10010280503

La internacionalización como variable moderadora en las estrategias fabricante-distribuidor

Vila López, Natalia; Küster Boluda, Inés; Canales … - In: Cuadernos de economía y dirección de la empresa : CEDE 16 (2013) 4, pp. 259-269

Persistent link: https://www.econbiz.de/10010257426

e-Mercados: un nuevo modelo de negocio electrónico : el caso del sector de la construcción : the case of the construction industry

Soledad Janita, M.; Javier Miranda, F. - In: Universia business review : revista trimestral de … 42 (2014), pp. 110-123

Persistent link: https://www.econbiz.de/10010373211

Gen Z, “blink-share-laugh-forget” : a loyalty model based on CSR

Cejas, Santiago; González, Sofía; Tesio, María Antonella - In: Ciencias económicas : publicación semestral de … 16 (2019) 2, pp. 65-88

Persistent link: https://www.econbiz.de/10012616067

Influencia de los atributos del entorno comercial en las emociones, satisfacción y lealtad del consumidor Chileno

Fernández Robin, Cristóbal; Cea Valencia, Jorge; … - In: Revista internacional administración finanzas : RIAF 7 (2014) 3, pp. 1-17

Persistent link: https://www.econbiz.de/10010207790

Experiencia memorable de compra en tiendas muebleras de la frontera Tijuana-San Diego

Villa Pérez, Lucila; González Velásquez, Santiago; … - In: Revista internacional administración finanzas : RIAF 7 (2014) 2, pp. 63-76

Persistent link: https://www.econbiz.de/10010207954

The relationship between trust, commitment and its effects on brand loyalty

Vargas Rocha, Frederico Rafael; Esteban Curiel, Javier de; … - In: Revista de métodos cuantitativos para la economía y … 29 (2020), pp. 131-151

This article considers the customer’s trust and commitment variables in attaining the much desired brand loyalty. In … loyalty, which would be useful for companies with a focus on brand equity. This study was one of the first in the Brazilian …/service expectation X loyalty, trust/service recovery X loyalty and commitment X loyalty constructs presented satisfactory results …

Persistent link: https://www.econbiz.de/10012260087