El objetivo del presente trabajo es presentar las relaciones entre imagen de marca corporativa (CBI), satisfacción y lealtad en el contexto de una Escuela de Negocios de la Argentina. Se proponen y validan tres hipótesis en este estudio: (1) la imagen de marca es un antecedente de la...

In the global context related to the social and environmental crisis, this article aims to carry out an analysis of the variables that influence the competitiveness of multi-store companies in the Coquimbo Region, Chile, based on the formulation and effective use of a sustainable value...

The paper investigates whether the co-operative format influences the competitive advantages of companies adopting it. To accomplish this, we have carried out an empirical analysis focusing on retail pharmacy companies operating in 10 provinces of central and southern Spain. The results show...

In the global context related to the social and environmental crisis, this article aims to carry out an analysis of the variables that influence the competitiveness of multi-store companies in the Coquimbo Region, Chile, based on the formulation and effective use of a sustainable value...

The objective of this paper is to present a comprehensive framework of relationships among corporate brand image (CBI), satisfaction, and loyalty. Three hypotheses are proposed and tested in this study: (1) Corporate brand image is antecedent to customer satisfaction, (2) The relationship...