Domínguez Sandoval, Stella Isabel - In: Revista de Métodos Cuantitativos para la Economía y … 22 (2016), pp. 164-189
A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of measures of the variables with which marketers work. Colombian companies are using adapted tools from original English language found freely on...
