Contri, Gloria Berenguer; Pardo, Ismael Quintanilla; … - Instituto Valenciano de Investigaciones Económicas (IVIE) - 1998
In recent years there is a new trend researching impulsive and compulsive buying in consumption. Although there has been literature from 1940, this topic has been continuously misunderstood by the scientifics, mainly because their applied and business perspective. It is our effort to understand...