This article considers the customer's trust and commitment variables in attaining the much desired brand loyalty. In … loyalty, which would be useful for companies with a focus on brand equity. This study was one of the first in the Brazilian …/service expectation X loyalty, trust/service recovery X loyalty and commitment X loyalty constructs presented satisfactory results …

Michigan on the consumer confidence index. As explanatory variables, the following are determined: the current banking …

with major influence in customer satisfaction and loyalty towards the retailer, in order to guarantee a continuous and … by the retailer. The present paper aims at analyzing empirically a model that reflects the different types of relational … benefits perceived by customers, as well as the benefits obtained by the organization in terms of customer loyalty for four …