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Emoji in Advertising
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Una historia de la publicidad y el consumidor en España : 50 aniversario anunciantes, 1965 - 2015 ; comunicar para crear valor
Montañés García, Fernando
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011348025
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2
Efectos de la publicidad estratégica en una industria con productos diferenciados
Ordóñez de Haro, José M.
- In:
Investigaciones económicas
17
(
1993
)
3
,
pp. 527-549
Persistent link: https://www.econbiz.de/10001161268
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3
Revista de marketing y publicidad : revista semestral
Centro de Estudios Financieros <Madrid u.a.>
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Madrid : Centro de Estudios Financieros
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Núm. 1 (febrero 2019)-
Persistent link: https://www.econbiz.de/10013260275
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4
Teoría general publicitaria
Fallas Araya, Víctor Hugo
-
2015
Persistent link: https://www.econbiz.de/10011861083
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5
Retrobranding , el futuro de las marcas que valoran el pasado
Sueiro Graña, Tania
- In:
Redmarka : revista de marketing aplicado
25
(
2021
)
2
,
pp. 80-97
Persistent link: https://www.econbiz.de/10013330738
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6
Opinions about Corporate Social Responsibility among students of
Advertising
and Public Relations
Martín Critikian, Davinia
;
Gonzálvez Vallés, Juan Enrique
- In:
Redmarka : revista de marketing aplicado
26
(
2022
)
2
,
pp. 78-96
Persistent link: https://www.econbiz.de/10013498848
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La utilización del cuerpo femenino como herramienta publicitaria para generar impacto
Siller, Carmen Bermejo
- In:
Revista de marketing y publicidad : revista semestral
(
2023/2024
)
8
,
pp. 41-68
Persistent link: https://www.econbiz.de/10014426617
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El carácter disruptivo de la publicidad online y su impacto sobre la competencia
Tobías Peña, Lara
;
Vallejo Gil, Cristina
;
Hinojo …
- In:
Información comercial española : ICE : revista de …
925
(
2022
),
pp. 99-111
Persistent link: https://www.econbiz.de/10013357434
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9
WWW identidad corporativa
Navarro Güere, Héctor
-
2003
Persistent link: https://www.econbiz.de/10004928731
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10
How to plan
advertising
<span.>
Cooper, Alan
(
contributor
)
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10008815756
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