Martelo Landroguez, Silvia; Barroso Castro, Carmen; … - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 2, pp. 69-87
among three organizational capabilities (market orientation, knowledge processes and customer relationship management). We … question is if the customer requires a superior value, how the firm has to combine the extant capabilities to offer them this … superior value? We advance that the interaction among the three proposed capabilities constitutes a capability. …