Martínez León, I. M.; Olmedo Cifuentes, I. - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 2, pp. 127-142
The corporate reputation is a dynamic capability and intangible asset, and therefore, as source of competitive … the academics for develop a measure scale that allows valuing the corporate reputation as a multidimensional latent … perspectives of study and measure of the reputation, considering the different stakeholders and more used perspectives of analysis …