Ruiz Molina, M. E.; Gil Saura, Irene; Berenguer … - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 1, pp. 95-108
In Relational marketing it is highly important for retailers to identify the type of benefits from the relationship with major influence in customer satisfaction and loyalty towards the retailer, in order to guarantee a continuous and satisfactory relationship. The above mentioned benefits can...