Este informe ofrece una evaluación preliminar del impacto de la crisis de COVID-19 en el comercio electrónico. Se basa en datos e información disponibles en su mayor parte hasta el tercer trimestre de 2020, incluidos aquellos procedentes de las estadísticas oficiales, las encuestas a...

In recent years, the rise of ICT has resulted in the dimension that digital marketing currently has, understood as the use of technological resources in the development of the market strategy, as well as in the commercialization and communication of the organization. This article aims to carry...

This paper aims to analyze the factors influencing the use of search engines and its impact on e-shopping behaviour. Analysis of the results obtained from a sample of 485 Spanish Eshoppers shows that consumers who value convenience, price reductions and wide assortment as motivations for...

This article analyzes various elements that influence customer buying behaviour of online supermarket. These elements are related to both website aesthetic aspects, as with the processes taking place at the time of purchase. From this analysis, we study the different groups of consumers with...