This research examines whether firms with different levels of export intensity differ with respect to the competitive elements that sustain their competitiveness in foreign markets, as well as on marketing strategies implemented in their commercial activity abroad. To this end, we examine a...

This research examines whether firms with different levels of export intensity differ with respect to the competitive elements that sustain their competitiveness in foreign markets, as well as on marketing strategies implemented in their commercial activity abroad. To this end, we examine a...

Spanish Abstract: Este artículo analiza el comercio exterior colombiano para determinar por qué los resultados de la apertura no han sido satisfactorios frente a los propósitos que la impulsaron. Se plantea como hipótesis que el modelo de desarrollo está sujeto a dicha política y que la...