Medina Molina, Cayetano; Rufín Moreno, Ramón; Rey … - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 1, pp. 57-73
explaining the generation of satisfaction and loyalty by tourists. The hypothetical effect of mediating or moderating variables … on the relationship between satisfaction and loyalty is also addressed. Specifically the role of consumers' adjusted … expectations as mediating the relationship between satisfaction and loyalty is included in the cognitive-affective explanatory …