Spanish Abstract: En este documento se presenta un análisis de la causalidad entre el crecimiento del producto por trabajador y la inversión en capital físico por trabajador. Mediante la metodología de los modelos de Vectores Autorregresivos (VAR) se desarrolla una evaluación empírica para...

Spanish Abstract: La teoría de recursos y capacidades relaciona el éxito competitivo de la empresa con los medios internos disponibles, y con la habilidad para coordinarlos eficazmente. Este trabajo examina la influencia de los recursos y capacidades vinculadas a las TIC sobre el éxito de la...

Spanish Abstract: Aplicada en el contexto de las inversiones en TIC, la teoría de recursos y capacidades predice la existencia de paquetes formados por la combinación de activos y competencias complementarios, que despliegan efectos sinérgicos sobre el desempeño de la empresa. Este trabajo...

This article considers the customer's trust and commitment variables in attaining the much desired brand loyalty. In this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand loyalty, which would be useful for companies with a...

This article considers the customer’s trust and commitment variables in attaining the much desired brand loyalty. In this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand loyalty, which would be useful for companies with a...

e-Government development requires a good knowledge of both users' expectations and all the factors that may strength users' adoption of the technology. Chan et al. (2010) proposed several variables that could act as antecedents of the Unified Theory of Acceptance and Use of Technology (UTAUT)...

Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting these commercial web sites, consumers may consider not only e-retailer information (marketing communication)...

Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting these commercial web sites, consumers may consider not only e-retailer information (marketing communication)...

e-Government development requires a good knowledge of both users’ expectations and all the factors that may strength users’ adoption of the technology. Chan et al. (2010) proposed several variables that could act as antecedents of the Unified Theory of Acceptance and Use of Technology...

Spanish Abstract: La gestión administrativa y académica de las organizaciones educativas ha evolucionado en la comprensión de aspectos comunicacionales que generen relacionamiento. Este estudio compara las tendencias entre las prácticas comunicacionales y las estrategias de mercadeo...