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Qualitative scales formed by linguistic terms are used by different disciplines to determine preferences and different aspects of individuals' lives. Although it is usual to assign numbers to the response categories of scales, it is not suitable when individuals perceive different proximities...
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Qualitative scales formed by linguistic terms are used by different disciplines to determine preferences and different aspects of individuals’ lives. Although it is usual to assign numbers to the response categories of scales, it is not suitable when individuals perceive different proximities...
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The main objective of this study is to determine the influence of service quality on satisfaction of football … spectators, looking scarcely investigated in the literature. The results, from a sample of 700 spectators at a football club of … the Spanish First Division, reveal three main conclusions: (i) the quality of service of a football event is determined by …
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