Qualitative scales formed by linguistic terms are used by different disciplines to determine preferences and different aspects of individuals' lives. Although it is usual to assign numbers to the response categories of scales, it is not suitable when individuals perceive different proximities...

Qualitative scales formed by linguistic terms are used by different disciplines to determine preferences and different aspects of individuals’ lives. Although it is usual to assign numbers to the response categories of scales, it is not suitable when individuals perceive different proximities...

This research describes and analyzes the commercial actions being conducted in six groups ofproducers bee located on the periphery of the state capital of Puebla, Mexico. We study theguidelines that have developed around the marketing as a discipline dedicated to analysis andimplications of...