Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 2, pp. 63-76
In recent years, wine marketing is assuming an increasingly important role in restaurants. The growing complexity of the supply of wines determines that consumer choice is conditioned by wine labels included in the wine list and the influence of the waiter. The objective of this study is to...