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Consumers are thought to be rational in their choices. But sometimes their choices comprise intransitivities. Current paper presents a mathematically supported experimental study of consumers' intransitive preferences concerning product attributes. We used a personalized experimental design...
Persistent link: https://www.econbiz.de/10011985004
Persistent link: https://www.econbiz.de/10011539764
Consumers are thought to be rational in their choices. But sometimes their choices comprise intransitivities. Current paper presents a mathematically supported experimental study of consumers’ intransitive preferences concerning product attributes. We used a personalized experimental design...
Persistent link: https://www.econbiz.de/10011957784
Persistent link: https://www.econbiz.de/10014496537
Social and individual awareness of aspects related to sustainability has given rise to the appearance of a new style of consumption that is more conscious and focused on the quality and quality of products beyond quantity. In addition, there is a growing trend towards the demand for goods linked...
Persistent link: https://www.econbiz.de/10014468626
The growing importance of Internet as a complementary alternative to traditional retail outlets make it necessary to find out what motivates consumers to accept and use it as a purchase channel. This work therefore aims to analyse the main motivations for e-shopping and their influence on the...
Persistent link: https://www.econbiz.de/10010280370
In the present work, we analyse the effects of family communication, publicly versus privately consumption products and degree of consumer expertise on the nature and effects of family influences. Thus, causal relationships between determinants and family influences are studied via multivariate...
Persistent link: https://www.econbiz.de/10010280393
This paper aims to present an in-depth study of key drivers influencing teleshopping behaviour. For this purpose, we put forward a set of hypotheses regarding the influence of demographics, television media exposure, teleshopping genre exposure and attitude towards teleshopping in teleshopping...
Persistent link: https://www.econbiz.de/10010280434
This paper aims to analyze the factors influencing the use of search engines and its impact on e-shopping behaviour. Analysis of the results obtained from a sample of 485 Spanish Eshoppers shows that consumers who value convenience, price reductions and wide assortment as motivations for...
Persistent link: https://www.econbiz.de/10010280502
Persistent link: https://www.econbiz.de/10000869208