Gázquez Abad, J. C.; Jiménez Castillo, D. - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 1, pp. 169-183
compare the major research which reviews marketing discipline in our country and we examine the content of the last eight … this work is to expand the knowledge of marketing research in Spain, analysing aspects such as the degree of concentration …