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The paper reports a study in which the turnover and employment generated by the production of Direct Marketing in Sweden is measured. What is generated by the use of Direct Marketing is not reported. First, a basis for defining Direct Marketing is presented, based on purpose with the marketing...
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The article describes estimating method of innovation impact on welfare of country Applied within the method model … dependence and the impact of arrangements for in-creasing country’s innovativeness on its welfare …
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