This paper reports on a preliminary studie of the organising of pharmaceutical goods distribution in the Nordic countries. Based on close descriptions of the four national markets, Sweden, Denmark, Norway and Finland, a comparative analysis is made. The chosen comparative dimensions are:...

The paper reports a study in which the turnover and employment generated by the production of Direct Marketing in Sweden is measured. What is generated by the use of Direct Marketing is not reported. First, a basis for defining Direct Marketing is presented, based on purpose with the marketing...