Hjalmarson, Hanna; Wahlund, Richard - Economics Institute for Research (SIR), … - 1999
The paper reports a study in which the turnover and employment generated by the production of Direct Marketing in … Sweden is measured. What is generated by the use of Direct Marketing is not reported. First, a basis for defining Direct … Marketing is presented, based on purpose with the marketing activity, type of response (direct or indirect) and type of media …
