The paper reports a study in which the turnover and employment generated by the production of Direct Marketing in Sweden is measured. What is generated by the use of Direct Marketing is not reported. First, a basis for defining Direct Marketing is presented, based on purpose with the marketing...

Enligt institutionell teori imiteras framgångsrika organisationer i syfte att uppnå legitimitet men resultatet kan avvika till följd av en översättningsprocess vid implementering av idéer. Baserat på fallstudier jämförs svenska normsättare på redovisningsområdet med amerikanska FASB....

Two changes happened in 1998 that affect pension planning in a Swedish municipality. In the first place, there were changes in laws that affect accounting for pensions: Accrued pension rights that have been earned from 1998 have to be entered as a liability in the balance sheet. Pension rights...