Rekabetin kuresel boyut kazandigi gunumuzde isletmelerin urun gelistirme ve musterilerin taleplerine hizli cevap verebilme yetenekleri, basarili olabilmeleri acisindan onemlidir. Kalite Fonksiyon Gocerimi (KFG), firmalarin urun tasarim sureclerinde musteri ihtiyac ve beklentilerini karsilamaya...

English Abstract: This study, in general, focuses on the issue of behavioral corporate finance, which is the result of the findings of behavioral finance discipline in the context of firm managers. In this context, the issue of "the effect of behavioral biases on the financial decisions of...