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Retro marka deneyiminin yeniden satın alma niyeti ve marka bağlılığı yaratmadaki rolü
Pınarbaşı, Fatih
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Türkyılmaz, Ceyda Aysuna
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2017
Persistent link: https://www.econbiz.de/10011720643
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Marka güveni ve marka bağlılığının satın alma niyeti üzerine etkisi : akıllı telefon pazarında bir araştırma
Sağlam, Büşra Çeçen
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Sağlam, Mehmet
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2016
Persistent link: https://www.econbiz.de/10011588717
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