(This paper is in Turkish)According to Richard Florida, who has popularised the concept of creativity in the economics … diversity, giving emphasis on creativity, and producing value out of differences. In addition, being able to provide a high … creativity have increased in countries that seek to receive a bigger share in the global markets and augment their …

, benzer sekilde, tuketicilerin risk algilari ile marka sadakati arasindaki iliski incelenmektedir. Cep telefonlari uzerine … yapilan arastirma, Antalya ili sinirlari icerisinde gerceklestirilmistir. Sonuclar tuketicilerin risk algilarinin marka … sadakati uzerinde etkisi oldugunu, ancak her risk algisinin ayni duzeyde etkili olmadigini ortaya koymaktadir. …