English Abstract: Determination of an effective competitive strategy of the company, setting goals and achieving them … this light the issue of the place of competitive strategy in management hierarchy is relevant. The article analyses the … definition of the nature of concepts “business strategy,” “competitive strategy,” “competition strategy” their differences, gives …

operating profitability coefficients in the OECD countries and in Ukraine; the development of practical recommendations for the … development of the system of indicators of operational profitability, suitable for comparative analysis at the international level … discrepancy in the names and methods of calculating the profitability of operational activities in the OECD countries and in …