English Abstract: The article is devoted to the analysis of the trends of Internet marketing development. The … differences between Internet marketing and traditional marketing in the conditions of modern economy and active spreading of the … distribution of goods and services, the changing nature of marketing communications, the benefits of interactive marketing are …

marketing communications complex was analyzed. According to the results of the content analysis of scientific and educational … literature in marketing it was proved that there is a certain structural asymmetry in today's complex of marketing communication …

stipulated the requirement of realization of descriptive marketing researches of building market of Ukraine for decreasing the … market, because providing the firm management with analytical conclusions about the change of marketing environment or … efficiency of marketing instruments assists the decline of risk at making administrative decisions and perfection of the system …

sale points usually does not meet the overall strategy of integrated marketing communication as communication and sales are … marketing communications …

view of economic effectiveness and socially-responsible marketing trends. The article is sanctified to research of volumes …

English Abstract: The paper examines the necessity to use the tools for marketing management of innovation and …-and-categorical apparatus of the research of marketing management tools for the marketing management of innovation and investment activity of … traditional management of innovation and investment activity as management built on the principles of marketing and comprehensive …