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Can Brazilian firms survive the Chinese challenge: Effects of globalization on markets, strategies, and performance
Akhter, Syed; Barcellos, Paulo Fernando Pinto - 2011
to examine the effects of globalization on markets, strategies, and performance of business-to-consumer firms in Brazil …
Persistent link: https://www.econbiz.de/10009484492
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An empirical note on regionalization and globalization
Akhter, Syed; Beno, Colleen - 2011
FDI at the regional level. Second, it draws strategic business and marketing implications of this development …
Persistent link: https://www.econbiz.de/10009484493
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Globalization, Expectations Model of Economic Nationalism, and Consumer Behavior
Akhter, Syed - 2007
globalization might lead to an increase in economic nationalism. Business executives, therefore, need to focus not only on the bene … business and global marketing and to business executives involved in managing global operations. …
Persistent link: https://www.econbiz.de/10009484545